BMHCC
Black Maternal Health Collective Canada (BMHCC) was established in 2024 to support the development of the first official Toronto Black Maternal Health Week, recognized by the City of Toronto to take place annually from April 11 to 17, beginning in 2025.
Recently established, the Black Maternal Health Collective Canada required a rebrand and
campaign designs that would visually support the inaugural Toronto Black Maternal Health
Week as a whole and for each individual event day as well.
Given the multifaceted nature of the project, we worked closely with BMHCC to reach each
milestone—creating a clean, impactful brand identity and print designs that told meaningful
stories of Black mothers and families who have experienced maternal health challenges or
losses, as well as highlighting the vital contributions of doctors, midwives, doulas, and
other speakers who helped educate and inspire throughout Black Maternal Health Week.
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