SPARZA
Sparza unites time-honored tradition with modern wellness, inspired by Southern Italy’s orchards and wildflowers, long valued for their digestive benefits.
Sparza was looking to rebrand and also launch gut-friendly sodas with packaging that captures a playful
spirit, highlights their positive effects on gut health, and tells the story of their natural florals
and fruity flavours sourced from Southern Italy.
The challenge is to blend a playful spirit with inspiration drawn from Southern Italy’s florals
while still appealing to a mature audience and resonating with both the health and soda industries.
A central aim of this project was to showcase the unique beauty of various floral petal shapes from Southern Italy, while capturing the lively, eye-catching energy that soda bottles need to stand out on the shelf.
