MVN FRWRD
MVN FRWRD, pronounced Movin' Forward, is a daring and visionary streetwear brand driven by a passion for progress, individuality, and authentic self-expression. It crafts apparel that empowers people to make a statement while staying grounded in their roots.
MVN FRWRD set out to develop a distinctive brand identity, a debut apparel collection,
and a launch campaign designed to connect with their core audience: streetwear fans and
advocates of self-expression. Their goal was to highlight individuality while maintaining
a sense of simplicity in both the brand’s look and the clothing they create.
For MVN FRWRD’s rebrand and debut collection, I focused on creating a minimal yet impactful
visual identity that reflects individuality and forward momentum. The handcrafted logo—a
stylized human figure—serves as a symbol of uniqueness and personal evolution, capturing
the brand’s core message of constant growth.
The MF monogram acts as a condensed expression of the brand—strong, compact, and adaptable across physical and digital spaces.
I led the design of MVN FRWRD’s first apparel collection launch called "MVN FRWRD ALWAYS", translating the brand’s newly developed identity into bold, wearable statements. The apparel designs were kept clean and intentional, allowing the brand’s values to speak through subtle graphics and typography. Every element was crafted to highlight self-expression without excess, staying true to who MVN FRWRD is and what it represents: authenticity, simplicity, and always moving forward.
I developed the campaign's print, social media designs and promotional video for H*DDN HEAT, MVN FRWRD’s debut mystery-box campaign spotlighting collaboration with upcoming designers. Each designer is represented by a distinct neon color, signaling to the audience whose designs, events, or pop-up shop they’re experiencing.
The social aspect of the Hidden Heat campaign is designed to highlight the theme of mystery and gradual reveal surrounding the artists involved in the collaboration, while emphasizing the exclusivity of the clothing, special packages and rewards.
